“If you do what you’ve always done, you’ll get what you always got.” Mark Twain
Redefining and reinventing your organisations should be a priority in todays modern economy.
Look around you, markets are changing, new players are entering and taking away valuable market share, Skilled staff are becoming transient, in search of new career opportunities and rewards. And many organisations are fast running out of ideas to maintain their strategic position in the new market economy.
Is this important?
There are three elements that is important to every business. STRATEGY, PEOPLE and COMMUNICATION. While Strategy is your business plan, people and Communication power it!
The secret therefore is to get with the times. Identify the importance of People and Communication in your business. Do they communicate at a global level, can they deliver a comprehensive presentation, or persuasive sales pitch?
Marketing: social media has revolutionised the way we market our brand. The main aim for any media advertising or social media presence, is to create brand awareness and customer loyalty.
So unless you are willing to take action and implement radical changes that will position your organisation, so that it can achieve productivity growth, brand recognition and a strategic market advantage. Hoping it will happen, is not a strategy!
Moreover, consider the opportunities, you may be missing.
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| Manoo Pillay |
Tips, for reinventing your Business
- Put in place a vigorous recruitment and retention strategy, developing people, integrating diversity and providing sustainable rewards for high achievers.
- Use Social Media platforms to create a reputation for your brand.
- Develop a marketing plan that is compelling, and offers benefits.
- Create the best customer experience you can.
- Develop your staff so they are professional communicators, and can deliver excellent customer support and effective solutions.
- See what your competitors are doing - and start by doing things a little better.
- ‘Perception and Image’ is key! - If you want to stand out in the market place, make your business and brand image, stand-out!
